TikTok is introducing a updated setting that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the company revealed that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread rollout. This development coincides with a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service exclusively feature content made by AI. A large amount of this content is classified as low-quality AI content, a label for inferior, mass-produced content that is often illogical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, including digital art to science explainers, and we aim to provide users the option to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its app identified as AI-generated. Overall, over 100 mn videos are added to the app daily, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the volume of AI content they view by opening the topic control feature in the platform and selecting the AI content topic. Additional categories that are already be modified under the filter include current affairs, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s rules mandate users to label convincing AI-made content, and it bans dangerous fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
In addition, the app will now attach an artificially created tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This measure is intended to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2m AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This project will assist non-profit groups focused on training programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, during controversy over proposals to cut jobs for a large number of content moderators in Britain. The company is set to eliminate a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A company official explained that people-led review would continue to be important, but automated tools can shield workers by removing the most harmful content ahead of it is viewed by staff. TikTok announced a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
